“These are a few of my favorite things…”

How Antwork’s Benchmark PM software is unique. Mark Sangston/Sr Implementation Consultant   Having worked in the HIT industry for over twenty years, I’ve had a chance to experience the in’s and out’s or Practice Management software from a variety of angles.  From training on it, using it daily, to supporting it, and changing it as a response to needs, I feel like I’ve seen it all.  So what gets me excited about Antwork’s software?  I thought you’d never ask.  Here are my top three items that I think makes our software packages truly excellent. Integrated Claims tracking.  We at Antworks are in the unique position of playing both sides of the fence; we are not only a software development company but also an EDI clearinghouse.   What that means for our PM product is that we have the ability to assign ever insurance claim a unique tracking ID at the time of creation, and be able to follow it completely through the electronic billing chain.  We always give you the “last known status” of a given claim, as it starts in our clearinghouse, progresses through other clearinghouses, to acknowledgement reports, submission reports, payer response reports, rejected claims reports, processing reports and eventually to the EOB itself.   And not only for primary claims, but secondary claims too.  It’s all tied together seamlessly, to make doing billing follow up incredibly efficient and effective.  Just ask our RCM staff! Reporting Flexibility.  I think “flexibility” is the appropriate word because I’m talking about both the way you can run your reports, and the type of reports you can have.  Our reporting engine allows you...

How to Handle Negative Online Physician Reviews

As the average patient becomes more and more digitally connected, online physician reviews and rating websites are taking a larger role in a practice’s ability to attract new patients. Similar to personal recommendations and referrals, positive online reviews are also becoming an essential component to draw new patients. Assuming that you’re a good physician, most of your online reviews will likely be positive, but how do you handle a negative review?   A negative online review can often ruin your day, particularly if you feel that review isn’t 100% deserved. In this situation, it can be tempting to lash out against the reviewer online, among other things, in response, but remember this one rule of the internet: anything that you post online will live on forever. If you repeat that statement three more times to yourself after receiving a negative physician review, you could save yourself from a grave mistake. Remember: if you currently have a good amount of positive reviews, any outlier negative review will be diluted by the others.  Still, it’s important to know how to respond to a negative review, and what you can take away from them.   Responding to a Negative Online Physician Review First, decide whether the review was warranted. Negative reviews offer valuable feedback (no matter how poorly expressed), including feedback that patients are too afraid to tell their physicians directly.  Take a moment to read through the negative review, research the patient and their history with your practice, and decide for yourself whether the review was warranted. It’s no surprise that people sometimes overreact, so you may encounter fake or slightly fabricated negative reviews, but remember to...

7 Social Media Tips for Medical Practices

Today, the modern patient lives in a ‘wired’ world with unlimited access to any information they might seek out. Included in this abundance of online knowledge and information is the expectation that their physicians, too, are accessible 24/7 through digital means. However, many physicians are still fighting this trend, leery of wading into the uncharted waters of their online presence.     While it is true that creating an online presence is a bit of an upfront challenge, refusing to embrace the growing ‘wired’ trends could ultimately harm your practice. What do we mean by wired trends? Well, we’re not just talking about creating a website, here.  What we’re really aiming at is the creation, management and promotion of social media accounts for your medical practice to communicate openly with your patients. Younger tech-savvy patients expect to see their physicians online, and if they don’t, they may just choose to leave your practice for one that has a more robust online presence.      7 Tips to Get Your Medical Practice Started With Social Media   So how do you get started with social media for your medical practice? Here are 7 tips to get your practice started. Check out our tips and hints below.   1. Define Your Audience The first tip we can give is to define your audience. A lot of people would stop us here and say, “well, I serve a lot of people. So, my audience must be everyone.” That’s where you’re wrong. By serving ‘everyone’, you end up serving no one, and that could lose you many hours of work and a lot of patience. Defining an audience is easy...

Increase Your Patient Referrals With These 5 Tips

If you’re looking to grow your practice, there are numerous marketing strategies to follow. From website re-designs to direct mail and social media campaigns, the promotional options are endless. But, all of these strategies have two things in common: they take an enormous amount of time and money to successfully implement. Not to worry, though, because there is one way to easily promote your practice and gain new patients; from positive patient referrals.     Patient referrals are an absolutely essential component of attracting new patients, and often cost nothing other than a small amount of time. While a growing portion of patients are empowered to find their own specialist, there is still great impact behind a personal recommendation for a medical specialist from a trusted friend, co-worker or family member. So, what we’re saying here is that patient referrals are important for practice growth and you should take advantage of that. How can you start collecting your patient referrals? Follow our tips below.   Just Ask Patient testimonials are a great marketing tool that can be used almost anywhere – websites, brochures, pamphlets, flyers, on social media, etc. Patient testimonials not only show that you have patients who will vouch for you and your practice, they are also proof that you’ve earned the trust and respect of your patients enough to have their referral written for anyone to see. Also, asking a patient for a testimonial also shows them that you respect them and their opinion of you.   Communicate With Your Patients Outside of Your Office This tip cannot be stressed enough. Communication is key to any great relationship, and your relationship with your patients will suffer if you do not...